No Bulk SMS Spam Policy
Upon request of the recipient of a direct marketing message, the message originator must, within a reasonable period of time, identify the source from which the recipient’s personal information was obtained, and provide proof that the organisation supplying the originator with the recipient’s contact information has the recipient’s explicit consent to do so.
Any direct marketing message is considered unsolicited (and hence spam) unless:
- The recipient has requested the message
- The message recipient has a prior commercial relationship with the message originator and has been given a reasonable opportunity to object to direct marketing communications:
- At the time when the information was collected and
- On the occasion of each communication with the recipient.
- The organisation supplying the originator with the recipient’s contact information has the recipient’s explicit consent to do so.
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