No Bulk SMS Spam Policy

No Bulk SMS Spam Policy

Upon request of the recipient of a direct marketing message, the message originator must, within a reasonable period of time, identify the source from which the recipient’s personal information was obtained, and provide proof that the organisation supplying the originator with the recipient’s contact information has the recipient’s explicit consent to do so.

Any direct marketing message is considered unsolicited (and hence spam) unless:

  1. The recipient has requested the message
  2. The message recipient has a prior commercial relationship with the message originator and has been given a reasonable opportunity to object to direct marketing communications:
    1. At the time when the information was collected and
    2. On the occasion of each communication with the recipient.
  3. The organisation supplying the originator with the recipient’s contact information has the recipient’s explicit consent to do so.

Direct marketing message via SMS

For individuals or organisations sending direct marketing message via SMS:

There are three steps to follow when sending out SMS messages for promotional campaigns:

Consent
You should only be sending out bulk SMS messages to customers who have consented to receive marketing messages from you. There are two types of consent:

Express consent – the message recipient has specifically requested messages from you/your company or organisation.
Inferred consent – there may not be a clear indication of consent, but due to an existing relationship with the customer, it is expected that you/your company will contact said customer.

Identify
Your messages need to clearly indicate the person, company or organisation that is sending the message.

Unsubscribe
You should always offer the recipient the option to stop receiving your communications, allowing them to indicate that they no longer wish to receive SMS messages from you/your company or organisation.